Sure, we offer some insight as to why we think these websites are great, but we encourage you to go through these sites and discover why they are great and even how they could be better. Put yourself in the members shoes and have at it!
Let's just quickly gloss over the slider (I hate sliders) and address all of the awesome aspects of this website...
There is no question that it is an attractive website. Their typography, imagery, and iconography are all great. They also invest in videography, which shows how great their club is while at the same time enhancing the feel of the website.
Their fitness hub provides visitors with all of the awesome and educational content they create.The blog teaches members on how to train and eat better. The success stories (which also include videos) express real experiences from real members.
Crucially, they also have class and even membership sign up on the website. Not only does this help to increase memberships and fill programs, it also frees up sales' time.
The only thing I do not like about this website (besides the slider) is the fact that they don't offer pricing without providing your information first. What makes this even more silly is that if you go to sign up online, the prices are right there for all to see.
First thing's first - I love the video header. I couldn't help but smile. You truly feel that these are real people, with real (and very different) goals. This website immediately makes you a part of the community they have on display for you.
After you've finally stopped watching that loop, you then notice the "join today for $1" headline and have the ability to do so right on the website. If you're not quite ready for that, you have the ability to start a Free Trial - the only issue I have with this is the lack of information around it (and the use of pop-up forms). From the gym's perspective, now they've generated a lead that they can continue to nurture and ultimate close as a member.
You can also take a virtual 360-degree tour of the gym. Their gyms are gorgeous - why wouldn't they want website visitors to see that for themselves?
Now I have to say, there are a few things I really don't like about this website right off the bat. There are social icons everywhere, and of course, the slider. They also only offer a 1-day pass, which I feel is a missed opportunity.
At the health club I worked at we offered a week. Sure, that may seem like a lot of time, but what that allowed for was for sales to create a routine for th week with that lead. The point is to make them feel that the club has everything they need and that it is something they continue after that week.
The reason I wanted to add this site is because of the way they help users navigate based on their goals. This reassures the visitor that the club has what they need, no matter what the goal. It also "customizes" the experience for the user, going down a path based on those goals.