In this hypercompetitive landscape it's important to ensure that your online presence is working overtime in driving more sales for your health club or gym.
This article will discuss the different ways you leverage your website and online tools to close more members.
It's not so much to say you have prospects and customers. What marketers and sales professionals need to do is qualify those prospects by converting them into leads. There are many different ways to generate leads for your health club and start your sales process.
When you generate a lead you have a new contact, someone to get to know and educate. That's where lead nurturing comes in.
Lead nurturing is the process of further educating contacts with your content. The more personalized and relevant the content is, the more the lead feels you have their best interests and goals in mind.
If you set up forms to gather interest information and a lead indicates they are interested in beginner swim lessons, you wouldn't follow up with tennis information would you? Nope, you would want to follow up with relevant information benefits of swim lessons for beginners.
Long story short, inbound sales is the process of using as much context and relevancy as possible to better serve your leads and convert them into loyal members. Inbound sales is not contacting every single lead in your database, it's getting in touch with those that are ready for your assistance.
For example, if a lead downloads a workout template it's really not the right time to reach out. If that same lead then requests a free trial, at that point they could benefit from your help. Your sales team can show the lead around the club, or better yet, work together to form a plan based on your programs and their goals.
Personalization is key, and in this industry it's incredibly important to understand that each lead is unique, with different goals, pain points, and schedules; serve accordingly.